I don’t usually get many requests from more masculine companies to produce things, so Rosterfly was a nice change of pace. When approaching the design of this app I wanted to make sure their branding and style fit the subject, but wasn’t too over the top with the amount of graphics as I had seen in other apps. As a fantasy football-player myself, this was definitely one of the more exciting projects I’ve worked on.
Rosterfly will be built out to support fantasy sports rosters of four different sports, so the logo couldn’t be specific to a sport. I decided to focus on the name, and since it will be on an app icon it needed to stay simple and clean, while eye-catching and bright.
Open Sans Condensed
A sans serif font with some condensed versions were used to help add to the active sports image, while maintaining readability.
Reds have been used with sports for so many apps I wanted to steer from the familiar and try an energetic orange with dark gray and white.
The logo needed to have some speed and activity to it to help a new user understand what the app was all about, but it couldn’t have an icon that resembled any specific sports icon. I created a swift combination of letters with some wings that create a shape much like many existing sports logos.
While working through the user flows, wireframes and creation of the user interface for Rosterfly I began to get to know the owners well and what they were looking for. Being able to interview potential users, it also became clear how we could make the app really sing. I created a design that maintains a clean and simple UI that many of the top rated apps of today have, with some subtle unique touches like graphics breaking the plane to help create a unique style and professionalism. My goal with every brand new app is to make sure it looks like it has been around for much longer than it has.
Speed and simplicity are necessary to help someone get to their content quickly without distraction.
Most of the time my design style is clean and minimal, with a focus on text and layout. Rosterfly was a blast to put together and one of the projects I can’t wait to see come to fruition. The flow through the app and the design seemed to just come together, which is always exciting for any designer.