Oasis

  • Logo & Branding
  • /
  • Web Design & Development

Designing for yourself is very difficult and I found myself feeling a lot of the same ways with Oasis as I do when I rework my own branding. Does this really represent me? Is this what I want someone to feel when they see my logo? These were all questions also concerning Oasis’ founders – this company is a boutique multimedia agency working with other small agencies, so the branding really needed to fit perfectly. We needed a visitor to instantly understand what Oasis does and what the company stands for.

Logo & Branding

This is by far one of my favorite projects to date, I’ve loved the colors they’ve decided on and the direction we’ve been moving in. I’ve done a lot to make sure the colors and visuals all hint to Oasis does, in one form or another.

Montserrat Regular

Brand Fonts

I tried to use fonts that resembled the logo as much as possible, but were still light enough to keep from distracting from it.

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Brand Colors

We tried to use colors that you would see on the lens of a camera, further reinforcing the multimedia message.

Logo

The logo came together after many rounds of concept ideation and collaborative edits. The client wanted to convey their business offers a creative oasis in an uninspired market, so I wanted the logo to appear to come from nothing, as a revelation. The individual letters all come together from floating pixels, hinting towards the service the business provides.

Website Design & Development

Their website is almost wrapped up and bears all the same colors and feelings that come with the previous branding. Once again there was a need for everything to look like it had been around for longer than it had, in order to create some trust in a brand new company.

Oasis Conclusion

Oasis is still very much a work in progress and one I look forward to seeing come all the way around. The team is very passionate and will really bring a lot to their area!

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