Disclaimer: “Fashion App” isn’t the actual name of the app, but that doesn’t distract from the design. As with most every one of my clients, their idea is unique and we have to keep the name and some of the features hush-hush until full launch. That being said, this app is all about fashion…and finding the designer of your favorite items. I’d say think of [redacted] mixed with [redacted] but I’d probably get in some trouble. What you see here is the overall UX and UI, with some major features removed from the details.
This was another case of needing the theme and colors and branding, but a logo wasn’t necessary just yet. I chose a color palatte and style that was bold but still fit the subject, with a focus on a user’s photos.
This app is all about the “viral” crowd, so the user research was absolutely key. I had a strong initial vision for the design, but it would be nothing like it is today without listening to the potential users. This is personally one of my favorites, primarily because the owners wanted something that looked high end without any flair. I kept the colors, fonts and layouts as familiar as possible so new users could adapt quickly. I used color sparingly so the pictures stood out and the user community could thrive through their pictures.
I’m really looking forward to seeing this one go live and see if it takes off. One of the most exciting parts of what I do is being able to watch these ideas start from nothing, and go all the way through to launch.